Groundbreaking NEW webinar: What's new with LinkedIn

Some of the new and improved features on LinkedIn are making the world's largest business network even more valuable for job seekers. 

Find out what's new on the site and what the recent changes can mean for your job prospects in this valuable new and free webinar!

Make the most of LinkedIn
Topics will include:

  • Why people with a premium job seeker account have an amazingly unfair advantage over free account holders and what you can do to compete even if you have a free account.
  • Learning about an inexpensive alternative to standard premium accounts that LinkedIn keeps totally under wraps.
  • How to reach out to people you don't know on LinkedIn using the Open Profile feature and much, much more.

  • You can make the most of LinkedIn's new tools ... learn how in this new and groundbreaking presentation!

    Wednesday, Sept. 3
    2 pm Central

    Can't attend? Register anyway! We'll send you the slides and recording free of charge.  


    Also register for these upcoming free webinars by Kathy Bernard:

    Learn how to go around the system to reach the hiring manager!

    Salary Negotiating to Land a Job - Wednesday, Sept. 23
    Get the job that you want at the pay that you deserve!

    Exactly what to say and do to get recruiters to help you land a job!

    Use the power of the world's largest network to reach and impress hiring companies!

    Landing a Great Job after 40 - Wednesday, Oct. 22
    You're not finished at 40, 50, 60, or beyond. Learn 40 action steps to dramatically improve your job chances!

    Networking Your Way into a Job - Wednesday, Oct. 29
    Make networking work for you regardless of your fears!

    Can't attend live? No worries! Simply sign up for any or all of the sessions and will send you the recording and slides.


    Learn about services ... LinkedIn profile optimization, resumes, interview preparation, and more!

    How to find a great place to work

    landing a job that you like

    There are 168 hours in a week. If you average 8 hours of sleep a night, that equals 112 hours you are awake. If you work a full 40 hour work week then you are looking at least 35 percent of your week spent at your workplace. With so much time spent on our jobs, carefully consider where you choose to work. 

    Here are characteristics to watch for in a company before you join their team:

    1) Employees stick around

    One of the signs to watch out for is the turnover rate. A high turnover rate signals that people become unhappy and leave or the company hires and fires at will. A company that is constantly changing personnel may signal financial instability or a lack or organization within the structure of the company. Conversely, a company with a low turnover rate shows that management is investing in its employees and is treating them fairly.

    The SAS Institute is a leader in business analytic software and was named the 2nd best place to work for by Fortune Magazine. The company boasts a turnover rate of only 3.6 percent, demonstrating it has a strong, positive culture that helps retain talent. It probably helps that the SAS campus comes with a state-of-the-art recreation facility.

    Take-away Tip: Ask the recruiter about the turnover rate at the hiring company. Also ask why the position that you are interviewing for is open. If you learn that the company has a big turnover problem or that multiple people have tried and failed at the position you're being considered for, run for the hills!  

    2) Working for a purpose

    Another attribute of a solid employer is that employees clearly understand what they are working towards. Ask yourself: "Is the company making the world a better place?" Knowing you are working for a company that is positively impacting the world will motivate you and make the day-to-day grind easier.

    The leader in identity theft protection, Lifelock, makes sure its employees understand that they are coming to work every day to protect customers from identity theft. Not only are employees provided with a clear direction but they are also making the world safer from identity thieves.

    Take-away Tip: Before you accept the job, ask yourself if you respect the company and believe in it's products or services. If you have doubts about the company's ethics or about the quality of what they offer, run!

    3) A Culture of Fun

    Many companies get so caught up in the details of their work they forget about building an employee-friendly culture. A workplace where gossip runs rampant or there is low morale are tell-tale signs of poor company culture. Choose to be in a place where the next day was better than the last and where there is a sense of camaraderie and pride.

    An article by Agency Post has examples of good company culture. Advertising agency Grupo Gallegos in Huntington Beach, California, houses a full-size basketball court and batting cage, as well as a room to store surfboards since the beach is only a few feet away. Saatchi LA, another ad agency in Southern California, offers a $200 credit for a gym membership and $2,000 tuition credit to those who wish to continue their learning.

    Take-away Tip: Consider whether the company culture is a good fit for you and whether the company treats its employees well. If you have a strong suspicion that you will be miserable, don't take the job. Instead, redouble your efforts to find a job where you can thrive.  

    The Bottom Line: When deciding on your next position, pick a place where employees stick around, where you can make a difference and where you can be part of a culture of fun. Doing so will help ensure that you will land a job that you will actually enjoy.  

    Guest post provided by

    How to change your resume for each opening – 5 easy steps!

    change your resume for every opening
    You hear it all the time: “Change your resume for each opening,” but what does that mean and what should you do? 

    Simply put, it means changing your resume to (honestly) match the job description as closely as possible. While this added step sounds labor intensive, it doesn't have to be and the results can be well worth the extra effort. Here’s how:

    1) Add a bold headline near the top of your resume that matches the job description as closely as possible. 

    So if the job description is for a communications director position in healthcare with a master’s degree preferred, (and you have that background), write:

    Award-Winning Communications Director with MA in Communication and Significant Healthcare Communication Experience

    Note that this headline should replace an objective statement and throwaway lines like “SUMMARY”.

    2) Instead of, or in addition to, a summary, spit back the main requirements of the job description in order. Why? If you don’t, the resume reviewer has to wade through your whole resume to find out if you have the requisite background. So if the job description seeks …

    job requirements
    Repeat the job requirements back to them in order!

    Spit back the requirements like this:

    • Bachelor’s degree in Journalism from the University of Missouri (Top 5 U.S. Journalism school)
    • 8+ years of corporate communications management experience in healthcare
    • Proven record of excellent written and oral communications and editing skills. 5 national awards
    • Superior attention to detail with the ability to prioritize and multi-task
    • Creative thinker who excels at change management and who relishes building dynamic relationships with key decision makers at all levels

    3) Add an alphabetical list of keywords that specifically relate to the position. So for example, for an accounting position, those keywords might be:

    Strengths (Alphabetical): Account Reconciliation, Accounts Payable, Accounts Receivable, Cost Accounting, CPA, Financial Analysis, General Ledger, Microsoft Excel, P&L, Payroll Accounting, Spreadsheets, Tax Accounting, and Year-end Close (Bonus tip: Use the same keywords in LinkedIn profile, particularly in the Summary section and list them in your Skills & Expertise section).

    Why put them in alphabetical order? If you don’t, resume reviewers will likely consider that the first strengths listed are your strongest ones and the latter ones are you weakest. By listing them alphabetically (and stating that it’s alphabetical), the resume reviewer will assume that you are good at everything that you mention.

    4) Pump up your job titles to better match the position. So if your past position was called “Employee Communications Director,” but the job description seeks an “Internal Communications Director” (the same position), change your job title to Employee Communications Director (Internal Communications Director). 

    In a similar way, use a parenthetical statement behind your real titles to explain that seemingly unrelated jobs in your past where actually much more aligned with the job opening than the resume reviewer might expect.  For example, I had a job at a nonprofit with the vague title “Mission Coordinator.” To strengthen the title, I added a parenthetical statement behind it that read: (Creative Director | Marketing Coordinator) since those terms better described what I really did.

    5) Add duties and key accomplishments to your past job entries that you had performed, but hadn't mentioned. Err on the side of listing too many duties rather than too few. The extra duties that you list may be very well be the reason that a company selects you.

    Customize your resume for every opening! The extra effort can help youGet a Job! – Kathy

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    Interesting Infographic provided courtesy of These sound like 12 jobs that I don't want! How about you? Are you feeling like taking on a bit of danger in your career? -- Kathy

    The Most Dangerous Job Infographic

    Trying to pursue your job search all alone? 
    That could be a dangerous career move. If you aren't getting the response you want when you apply for jobs, check out the Services tab and see how we can help you at 

    We provide everything from expert LinkedIn profile and resume optimization services to career coaching and interview preparation. If we can help you, let us know because we really do want to help you ... Get a Job!  


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